MERIDIAN
The first line, drawn again.
- CASE
- 40 MM
- MOVEMENT
- AUTOMATIC
- RESERVE
- XX H
- MATERIAL
- 18K GOLD
SCROLL
02DIAL
Inside every moment.
- 01 WATCH
- 02 DIAL
- 03 INDEX
- 04 TEXTURE
- 05 MICRO DETAIL
PRECISION LIVESIN THE DETAILS.
DIAL FINISHES
GUILLOCHÉ
Engraved on a hand-turned rose engine, one pass at a time.
03MOVEMENT
Every second has a mechanism.
CHAPTER 03 — MOVEMENT
THE HEART
BEHIND THE TIME.
- 01CASEBACKSapphire, so the heart stays visible.
- 02BRIDGECôtes de Genève, bevelled by hand.
- 03GEARSEach wheel turns the next. Small turns fast; large turns slow.
- 04SPRINGSThe mainspring stores the energy.
- 05BALANCESwings back and forth. This is the heartbeat.
- 06MAINPLATEPerlage, one small circle at a time.
MECHANICAL ENERGY
FROM YOUR HAND
TO THE HANDS.
- 01CROWNTurning the crown winds the watch.
- 02MAINSPRINGA coiled spring in the barrel stores that energy.
- 03GEAR TRAINThe wheels pass it on, speeding up at each step.
- 04ESCAPEMENTLets the energy out one tooth at a time.
- 05BALANCESwings at a steady rate and sets the pace.
- 06HANDSThe measured motion reaches the dial.
THE ESCAPEMENT
Lock. Release. Lock. One tooth at a time, the energy is let out in equal parts.
SHOWN AT ¼ SPEED
EVERY SECOND
HAS A HEARTBEAT.
CHAPTER 04 — PRECISION
- CALIBRE
- 01
- COMPONENTS
- 186*
- JEWELS
- 27*
- FREQUENCY
- 2 HZ*
- RESERVE
- XX H*
- PRECISION
- DEMO DATA*
* Demonstration values for a fictional calibre.
CROSS-SECTION
EVERY LAYER
IN ITS PLACE.
- CRYSTAL1.8 MMDomed sapphire, anti-reflective on both sides.
- HANDS0.6 MMThree hands, stacked on one centre post.
- DIAL0.4 MMA thin plate carrying the indices.
- MOVEMENT4.2 MMPlate, wheels and bridges: the engine.
- CASE11.2 MMThe middle case holds everything in alignment.
- CASEBACK1.6 MMSapphire window, screwed down.
Thicknesses are illustrative.
05CALIBRE
Precision has a heartbeat.
CALIBRE EXPLORER
CALIBRE 01
Calibre 01
A movement laid out so every stage can be seen through the caseback, from spring to balance.
- 01
- MAINPLATE
- 02
- BARREL
- 03
- GEAR TRAIN
- 04
- ESCAPEMENT
- 05
- BALANCE
CHAPTER 05 — CALIBRE 01
SET THE
TIME.
The crown is the only part of the movement you touch. Pull it, turn it, feel the hands follow.
- 01PULL THE CROWN
- 02TURN TO SET
- 03PUSH TO RELEASE
RUNNING10:10
Drag up or down on the watch. On a keyboard, use the arrow keys on the crown.
06MATERIAL
Light reveals the craftsmanship.
CHAPTER 06 — MATERIAL
WHAT TIME
TOUCHES.
SIX MATERIALS. ONE WATCH.
CASE ARCHITECTURE
SHAPED
BY LIGHT.
Nothing here moves on its own. Only the light does, and it shows you every edge.
THE CASEBACK
Engraved by hand, then left for the light to find.
07ASTRONOMY
Time began in the sky.
CHAPTER 07 — ASTRONOMY
WE DIDN'T INVENT TIME.WE LEARNED TO MEASURE IT.
- ONE ROTATION24 HOURS
- ONE ORBIT365.25 DAYS
- ONE LUNATION29.53 DAYS
MOONPHASE
THE SKY,
ON THE DIAL.
NEW MOON
- NEW MOON
- CRESCENT
- FIRST QUARTER
- FULL MOON
- LAST QUARTER
THE FIRST CLOCK
THE SUN
MADE THE FIRST HAND.
- SUN
- SHADOW
- HAND
- TIME
TIME ZONES
TIME IS PERSONAL.
ONE MOMENT.
MANY TIMES.
MUMBAI
—
TOKYO
—
PARIS
—
NEW YORK
—
DUBAI
—
LONDON
—
Chapter 08 — Craft. From the movement to the hands that make it.
CHAPTER 08 — CRAFT
BEHIND EVERY MACHINE
IS A HAND.
- 01ASSEMBLE
- 02ALIGN
- 03POLISH
- 04INSPECT
- 05FINISH
Each wheel is set by tweezers onto its jewel.
THE BENCH
FIVE TOOLS.
A LIFETIME TO MASTER.
Choose a tool.
HAND-FINISHING
FROM METAL
TO LIGHT.
- 01RAWCut from the bar. Rough, dull, honest.
- 02MACHINEDThe machine leaves its marks: precise, and nothing more.
- 03POLISHEDBy hand, the surface turns to light.
- 04FINISHEDCôtes de Genève, a polished bevel. Character, added.
ANGLAGE
A bevel polished by hand is invisible until the light finds it. The inward angle cannot be made by a machine.
Machine and hand. Precision needs both.
MACHINE
Machine produces precision.
HAND
Hand creates character.
PRECISION NEEDS BOTH.
09HERITAGE
Every watch is a letter to the future.
CHAPTER 09 — HERITAGE
TIME REMEMBERS.
GENERATION 01
1901
Fictional history for a demonstration house.
10ON THE WRIST
A watch is worn, not owned.
CHAPTER 10 — ON THE WRIST
MADE FOR
THE WRIST.
Forty millimetres. Eleven in height. It slips under a cuff and is forgotten, until you need it.
THE STRAP
CHOSEN BY HAND,
WORN BY YOU.
Hand-stitched, matched scale by scale.
THE BUCKLE
A SMALL MACHINE
OF ITS OWN.
- ENGRAVINGThe house name, cut by hand into the cover.
- FINISHINGBrushed faces, polished chamfers.
- CLASPTwo blades fold beneath; the strap is never bent.
A DAY
THE LIGHT CHANGES.
THE WATCH REMAINS.
MORNING
Coffee, and the day's first appointment.
From the wrist to the world, and back to the watch
- PERSON
- ROOM
- CITY
- EARTH
- TIME
- WATCH
11COLLECTION
A machine for measuring moments.
THE COLLECTION.
NOCTURNE
Made for the hour after dinner.
- CASE
- 40 MM
- MOVEMENT
- AUTOMATIC
- RESERVE
- XX H
- MATERIAL
- STEEL
HORIZON
Built to be forgotten on the wrist.
- CASE
- 40 MM
- MOVEMENT
- AUTOMATIC
- RESERVE
- XX H
- MATERIAL
- STEEL
ASTRA
A sky, measured in the dial.
- CASE
- 40 MM
- MOVEMENT
- AUTOMATIC
- RESERVE
- XX H
- MATERIAL
- STEEL
VESPER
Twenty-six pieces. Each signed.
- CASE
- 40 MM
- MOVEMENT
- AUTOMATIC
- RESERVE
- XX H
- MATERIAL
- 18K GOLD
ATELIER
The watchmaker's own.
- CASE
- 40 MM
- MOVEMENT
- AUTOMATIC
- RESERVE
- XX H
- MATERIAL
- STEEL
01 / 06
12IN PERSON
Some things must be seen in person.
BY INVITATION
DISCOVER
IN PERSON.
REQUEST A PRIVATE APPOINTMENT
- 01SELECT BOUTIQUE
- 02SELECT DATE
- 03SELECT TIME
- 04YOUR DETAILS
- 05CONFIRM